To celebrate being in business for 20 years, ICM decided to completely re-design our logo to give it a fresh and modern look. The new logo was kept secret from all the employees, apart from a select few who were involved in the design process. We then had a launch of the new logo at our 20th birthday celebration drinks. We had a presentation of long service awards and every employee left with new uniforms and a goodie bag containing ICM branded gifts.